New name, same quality!

Let us reintroduce ourselves.


You may have noticed some changes around here. With much brainstorming and planning, we have officially changed our name from NorCal Direct Marketing, Inc. to Direct Signs and Designs.

“NorCal” was dropped from our name because we’ve expanded beyond the Northern California region. We now serve the multi-family housing industry nationwide and believe that our location should not limit our relationships.

You can still count on us to be efficient, reliable and knowledgeable by providing creative solutions.


Our Story

Our CEO, Angela Waugh, came to the United States with the dream of owning her own company. After working in the corporate world for 15 years, she decided to make her dreams a reality. 

In 2006, the company started in her home office by printing (and hand stamping) direct mailers. It became known as NorCal Direct Marketing, Inc. to represent her business philosophy of being reliable and efficient. Since then, the company grew to over 1,500 clients in 17 states, and the name was not so relatable anymore. 

Fast forward to 2019, Angela decided to rename and rebrand her business to Direct Signs and Designs. As a design agency our new name reflects the multitude of products & services we offer, including our most popular — signage.

The new look emphasizes our ability to pinpoint a marketing strategy. We are confident that our comprehensive services provide creative solutions for the multi-family housing industry.


Our Mission

To be the multi-family industry's most reliable and quickest resource for design services, marketing collateral and signage needs. 


Owning a company is about bringing together talented, creative and intelligent people to work in an environment that they enjoy and can excel and grow.
— Angela Waugh, CEO